Seller Tips for Townhomes in a Buyer's Market: Surrey

Seller Tips for Townhomes in a Buyer's Market: Surrey

Selling your townhome in a buyer’s market can be a challenge — but with the right approach, it's possible to stand out and attract qualified buyers, even when inventory is high and competition is strong.

Here are a few key tips to consider if you're preparing to list your Surrey townhome in today’s market conditions:

1. Price Strategically from the Start

In a buyer’s market, pricing can make or break your sale. Setting your price too high may discourage interest and result in longer days on market. Working with a licensed real estate professional can help you evaluate recent comparable sales and current competition to set a price that reflects fair market value.

2. Focus on First Impressions

Even townhomes benefit from curb appeal. Tidy up your outdoor space, touch up the paint, and ensure the entryway is welcoming. Inside, decluttering and neutral staging help buyers envision themselves living in the home. Small improvements like fresh paint, updated lighting, or new hardware can go a long way.

3. Highlight Your Home’s Best Features

Unique features like an updated kitchen, a private patio, or proximity to parks and transit should be emphasized in your marketing and during showings. Buyers are looking for value — showcasing what sets your unit apart helps create a lasting impression.

4. Be Flexible with Showings

More showing availability means more opportunities for serious buyers to view your home. In a slower market, accommodating a variety of schedules — and even offering virtual tours — can help maximize your exposure.

5. Consider Offering Buyer Incentives

While not always necessary, incentives such as including appliances, covering strata move-in fees, or offering a flexible completion date may encourage buyers to take a closer look at your home over others. These options can be discussed with your real estate professional to determine what’s appropriate based on market feedback.

6. Work with a Real Estate Professional Who Knows the Area

Partnering with a licensee who is familiar with your specific market — including local developments, strata dynamics, and buyer trends — can be a significant asset. They can provide insights into pricing, marketing strategies, and how to adapt your approach based on local conditions.

Thinking of Selling Your Surrey Townhome?

My name is Chris Yorke, a licensed real estate professional with eXp Realty. I focus on helping homeowners in Surrey and the Fraser Valley navigate the selling process with clarity and confidence. I’d be happy to provide you with a property evaluation, walk you through market activity in your complex, and discuss your options — with no pressure or obligation.

📞 604.916.6794
📧 cy@chrisyorke.com
🌐 www.surreytownhomesforsale.com
📷 @chrisyorkerealtor on Instagram

If you’re exploring your next move, let’s have a conversation.

This communication is not intended to solicit individuals currently under contract with another brokerage. Please consult with a licensed mortgage professional or financial advisor before making any financial decisions related to buying or selling real estate.